Disclaimer: Use the following information in this guide in service of your own inner wisdom. These are just meant to be ideas for you to play with. I'm not an authority on anything.

While you read this, keep these questions in the back of your: do you think any of the people you're trying to serve will feel hopeful listening to you talk about thought, mind, and consciousness on the front page of your website? Do you think that they can actually even get the smallest glimpse of the power of insight from a paragraph on the internet?

Because we see the Three Principles as something so profoundly helpful, it's difficult for us to sometimes remember the space we needed to be in to even have any kind of meaningful insight. I'm not saying it's impossible, but I doubt anyone who didn't already understand the Principles resonated in any way with people talking about thought. It seems to me like any talk about the Three Principles on your, you might as well be speaking another language. To me, it seems virtually impossible to give an "intro" into the Three Principles.

Who are you helping?

Everybody lives inside their own thought-created reality. And inside that reality, they perceive a specific problem. People seek help to deal with what they think is a specific problem. Nobody thinks, "I have a relationship problem, what I need is an insight into the nature of where my experience is coming from." People think "I have a relationship problem, I need to get back to that warmth and connection we used to have."

So let's make this more real:

I help people struggling in relationships by understanding state of mind, and how your thoughts are affecting your experience. By understanding the nature of how the mind works, we can free ourselves from many relationship problems.

True... but completely meaningless who people who don't already understand the power of thought. And people who understand the power of thought don't need you.

What they need isn't an explanation of how, what they need is hope!

I help people struggling in relationships find warmth and intimacy in their relationship again. You can feel the love and connection you used to have together, even though it seems impossible right now.

Getting in their head

Think about a person. Often times it's helpful to think of a past client. What were their perceived problems and what did they think they want?

If you take someone who has an understanding of the Principles and compare how their life looks from the outside to someone that doesn't, they often follow similar trends. We can leverage the fact that an outside-in person and an inside-out person's life generally look different. We can take those tangible changes and use those as a demonstration to give people hope.

Let me explain that better.

Our goal is to take someone who believes them to be suffering from a real problem and then bringing them up to that level of consciousness where they see that their experience is made up. When they see that their experience is made up, the perceived problems dissolve, and usually, there's some tangible change too. This isn't always the case. As we know, it's certainly not necessary. Because the dissolving of thought in and of itself brings you to a place of inner peace. But in most situations, you'll be able to find something tangible -- something you can demonstrate to them to show them you understand what they believe they want.

An example where you can't do this (in my opinion): take someone who feels financially insecure and believes they need more money. They think they want money. In reality, they want to rid themselves of the contamination of the personal thought system, but they don't know that yet. In this situation, you can't truly promise them that they'll get loads of cash (unless you really believe you can do that, I'll leave that up to you). Ethically I personally would not lure them with promises of financial abundance.

But I reckon this only applies to about 10% of cases. For most people we serve, there's something that we can tangibly show without making promises we can't keep.

In the workplace, for example, you can talk about how the general atmosphere of the workplace will change. How people will be more creative, more efficient, more understanding, more friendly, and get along better.

If you speak to how things will tangibly look and feel after having insights, rather than the insights themselves, that will instill hope in people. Especially if you have testimonials and some reputation to back it up.

Leave the Principles talk to the only place it can actually be effective: in conversation.

This is why it's important to understand who you're helping. What are they facing? And what does the vision of happiness look like to them? What do they believe they yearn for through the filter of their thought-created illusion? What does the escape from their pain look like?


After you understand who you're helping, you can limit your Principles talk to the bare minimum. The idea here is to make a page specifically for each person. Start with one person. In your imagination, step into their mind. And see the world through their eyes.

  1. Title: Capture the specificity of this person's struggle in the title, offer hope. I like simplicity and directness personally. Keep it Google-friendly. Think about what those people might be searching on Google for. See if you can fit some keywords into the title.
  2. The Problem: What is this person facing? What are they struggling with? Be specific. Show them you understand what they're going through by connecting with where they believe themselves to be.
  3. The How: I'm putting this in here specifically to say to keep this at a bare minimum. Like I said above, nobody will understand your Principles-talk while skimming through your site. The best they can do is misinterpret it. I personally would keep it really short and sweet. "How? By helping you rekindle the connection to your own creative wisdom". No more needs to be said!
  4. The Hope: What is this person yearning for? Can you paint a tangible picture of what they want? Keep within the constraints of what you truly and realistically believe insight into their true nature will change tangibly in their lives.
  5. Testimonials: Show stories of people you have helped that have transformed similar lives. Show them that it is possible.
  6. Call to Action: An invitation for them to connect with you.

You can make a template like this for every different kind of person you help.

I find it helpful to start with notes. Just write the name of someone and write down their struggles and their hopes. Then build out from there.

Happy Principling!